Yep, I said Frucall. Weird name, I know. But seems there is a service that enables you to text, use the mobile web, or call a phone number and check on the price of an item you are about to buy in a store to see if it is cheaper online. The number to dial is 1-888-Do-Frucall, and you can even buy the product over the phone if its cheaper. It seems to be powered by Amazon, Yahoo Shopping and some other online retailers – smart move by them!
I know everyone is looking for a bargain when they are out shopping, so maybe its worth a shot. Personally I don’t know how much I would remember to use this, but it might be worth a good spot on your speed dial!