With Markets Collapsing Around Us, ING Sends A Nice Letter.

And I am not even being facetious; I liked the tone and the attitude of this letter sent out to all account holders. Yet another reason I continue to bank with them even with their slightly lower interest rate. If you want to open an account there and get a $25 bonus deposited into it, email me and let me know so I can provide the code!

“As we enter the final few months of 2008, I want to thank you for your continued confidence in ING DIRECT. Over 700,000 new Savers have joined us so far this year strengthening the bank and their own financial footing through our savings, home mortgage and ShareBuilder investment accounts. Despite a challenging economic climate, our Customer base is 7 million strong and growing.

The consequences of the mortgage meltdown on financial institutions and individuals continue to erode many Americans’ dreams. We will continue to stress the right way to achieve home ownership ““ buying only as much house as you can afford and paying off your mortgage as fast as possible. In return for good credit and prioritizing home investment, ING DIRECT mortgage Customers are rewarded with exceptional rates and a transparent, direct administration process. Rather than selling your mortgage to another bank or investor the minute you get it, we keep your mortgage and service it here. Doing so gives us flexibility to find innovative solutions to help Customers keep their homes during unexpected financial downturns.

While we don’t have an Orange crystal ball, we do expect the economy to remain fragile through 2009. The best course of action for our Customers is to be disciplined: avoid splurging; identify and cut out unnecessary expenses and save for what’s essential; and hedge against those tough times. We can all benefit by developing good spending habits: confront – and cut up – credit cards; use your home as a savings vehicle – not as an ATM; and establish and contribute regularly to an IRA or 401(k).

In this difficult financial environment, we work tirelessly to safeguard your deposits, mortgages and investments. Importantly, your deposits are FDIC-insured according to its limits and your investments are SIPC-protected. Our security processes are the best in the business and are in place to protect your savings from those with bad intentions. While we are constantly vigilant, we need your help. Keep passwords to yourself. Never give personal information through an email. And always install both the latest antivirus and anti-malware software on your home computer.
ING Ball

Thank you for your continued trust in
ING DIRECT. We will not waver in our promise to provide you with great value, service, security and convenience.

Arkadi Kuhlmann
CEO of Savings”

Like this article? Please consider subscribing to my full feed RSS. Or, if you would prefer, you can subscribe by Email and have new posts sent directly to your inbox by entering your email address in the box below. Your email will only be used to deliver a daily email and you can unsubscribe at any time.

Comments (7)

Trackback URL | Comments RSS Feed

  1. FFB says:

    I got the same letter. Things like this make me feel better dealing with them. They also post monthly hints for saving. More banks need to identify with the consumer better in this economic climate. ING at least gives me the feeling like they aren’t out to get me.

  2. david says:

    Exactly FFB, I feel the same!

  3. Laura says:

    I haven’t gotten the letter yet, but it confirms my choice of banking with ING Direct.

  4. thinkingthing says:

    Pretty satisfied with ING. Looking forward to when savings rates take off again. I use them to supplement BOA’s fantastically lame savings instruments. They also provide some nice IRA options through their recently acquired ShareBuilder brokerage service.

  5. Tim says:

    yeah, if u believe that b.s. then i have some mortgage property for u. ING doesn’t care…there CEO even said so. If they cared, they would offer higher rates. the letter should have gone: thank you loyal ING customers for giving us all your deposits so we can make tons of money on them by giving u the lowest rates possible on your savings account. but hey, that’s the price u pay for having sub accounts.

  6. David says:

    No one believes the BS, its just the attitude. Of course we know it is a business out to make money. But can always count on you for the negative comment! I know you have something important to add, would love to see some positivity once in a while Tim!

  7. brody says:

    I’m assuming Lehman brothers sent out the exact same letter a week before it collapsed.