I just finished reading an article over at CNN titled “Keeping up appearances in the credit crunch“. Are you kidding me? Seriously? This is what is wrong with this country and at least partially to blame for the situation we have found ourselves in. And some writer at CNN decides that now is a good time to write an article talking about “keeping up appearances” while the economy crumbles – like that is the most important thing to do right now when people are worried about buying groceries or retiring in 2009. Heaven forbid you cut back anything in these times!
The article states that instead of buying luxuries, you can just rent them – and still look like you are rolling on dough. Check out this gem:
No aspiring Paris Hilton would be seen dead without that ultimate fashion accessory, an over-pampered, fun-sized pooch. If you haven’t got the time or inclination to look after a dog full time, Flexpetz lets you rent a dog as and when you please. With branches in New York, L.A. and London, there’s clearly a demand for dog-sharing in these times of economic uncertainty — although with a monthly fee of $100, plus $45 for each day of doggy hire, the scheme isn’t exactly a credit-crunch buster.
If this article were a joke, I would be laughing right along with the author. But it’s not – and it’s a disturbing show of the mentality that got us into this mess to begin with. We have been “renting” on credit for a long time – and look what happened. Who the hell cares if your neighbor likes your car? Or if your dog is a certain breed? Or if your handbag has the letters “AX” on it? In economic good times, caring about this stuff is vapid and useless. In economic bad times it’s just plain stupid. But hey – at least my neighbors will think I’m cool, right?