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What Your Grocery Store May Not Be Telling You.

Over at Smart Money, there is a pretty good article covering 10 things that your grocery store may not be letting you in on in these tough times. While I am sure some of these are true, we shop at a locally owned natural grocer who, in a small town like this, would be shuttered pretty quickly if they tried to pull one over on customers. That being said, check out 5 I picked out from the list and see what your grocery store might not be telling you:

#2. “You’re getting less for the same price.” – Manufacturers know that in a tight economy, consumers are driven away by price hikes, so they quietly shrink products, hoping a few ounces here or there won’t be missed

#3. “We jack up prices where you’re least likely to notice.” – So how do markets deal with rising food costs? They tinker with the price of the roughly 45,000 items people don’t buy regularly enough to have a fixed idea of their cost.

#6. “Our loyalty cards help us cater to our biggest spenders.” – Whenever you use your card, stores record your purchases in vast databases that contain years’ worth of your purchasing information. More important, stores tap this data to target customers who buy lots of groceries on a regular basis.

#8. “Big sales may not mean lower costs for you.” – The key is to make sure they don’t give away too much once you get inside. How do they do it? For starters, atmosphere. Supermarkets know the first thing you see when you walk in sets the tone for your shopping trip.

#9. “We may carry local produce, but we’re no farmer’s market.” – For one thing, there’s no agreement on what local means. For example, Wal-Mart defines local produce as that grown within the same state, but in a large state like California, that doesn’t mean much. Also, it’s tough for big chains to find enough local farms to fulfill their needs, and smaller farms can struggle to keep up with a large chain’s demands. In the case of Wal-Mart, some of its local suppliers are the same massive farms that normally provide its produce. “It just makes for a positive press release”.

Interesting stuff to be sure. But check out the rest of the list over at Smart Money to see what else you might be missing.


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  1. Saver Queen says:

    Great article. I think another thing grocery stores are doing, especially lately, is advertising massive sales on foods perceived to be cheap, such as canned or boxed soups, mac & cheese, instant meals, etc. But if you consider the serving size, the quality, the taste, and the nutrition of these products, it’s actually a terrible deal. Making healthy yet simple food from scratch is usually still much cheaper than giving in to these sales.

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